Gaya APA

Hawkins, D, I., Mothersbaugh, D, L. (2010). Consumer Behavior Building Marketing Strategy (11th ed.). New York: McGraw-Hill Irwin.

Gaya MLA

Hawkins, Del, I.., Mothersbaugh, David, L.. "Consumer Behavior Building Marketing Strategy". 11th ed. New York: McGraw-Hill Irwin, 2010. Text.