APA Style

Kingsley, M. (2023). Universal Principles of Branding : 100 Key Concepts for Defining, Building, and Delivering Brands . USA: Quarto Publishing Group.

MLA Style

Kingsley, Mark. "Universal Principles of Branding : 100 Key Concepts for Defining, Building, and Delivering Brands". USA: Quarto Publishing Group, 2023. Text.