Gaya APA

Anderson, J, C., Narus, J, A. (2004). Business Market Management : Understanding, Creating, and Delivering Value . Upper Saddle River, New Jersey: Pearson Prentice Hall.

Gaya MLA

Anderson, James, C.., Narus, James, A.. "Business Market Management : Understanding, Creating, and Delivering Value". Upper Saddle River, New Jersey: Pearson Prentice Hall, 2004. Text.