Gaya APA

Conley, C., Friedenwald-Fishman, E. (2006). Marketing That Matters . San Fransisco: Berret- Koeher Publishers Inc..

Gaya MLA

Conley, Chip., Friedenwald-Fishman, Eric. "Marketing That Matters". San Fransisco: Berret- Koeher Publishers Inc., 2006. Text.