Gaya APA
Kotler, P., Keller, K, L. (2006).
Marketing Management 12e .
Upper Saddle River, New Jersey:
Pearson Education.
Gaya MLA
Kotler, Philip., Keller, Kevin, Lane.
"Marketing Management 12e".
Upper Saddle River, New Jersey:
Pearson Education,
2006.
Text.