APA Style
Wirtz, J., Lovelock, C. (2011).
Services Marketing : People, Technology, Strategy .
Upper Saddle River, New Jersey:
Pearson.
MLA Style
Wirtz, Jochen., Lovelock, Christoper.
"Services Marketing : People, Technology, Strategy".
Upper Saddle River, New Jersey:
Pearson,
2011.
Text.