Gaya APA

Jr., O, C, W., MULLINS, J, W. (2014). Marketing Strategy A Decision-Focused Approach (Eight Edition). New York: McGraw-Hill International Edition.

Gaya MLA

Jr., Orville, C., Walker,., MULLINS, JOHN, W.. "Marketing Strategy A Decision-Focused Approach". Eight Edition New York: McGraw-Hill International Edition, 2014. Text.