APA Style

Farris, P, W. et al (2006). Marketing Metrics : 50+ Metrics Every Executive Should Master . Upper Saddle River, New Jersey: Wharton School Publishing.

MLA Style

Farris, Paul, W.. et al. "Marketing Metrics : 50+ Metrics Every Executive Should Master". Upper Saddle River, New Jersey: Wharton School Publishing, 2006. Text.