Marketing Metrics : 50+ Metrics Every Executive Should Master

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Marketing Metrics : 50+ Metrics Every Executive Should Master

Paul W. Farris - Personal Name; Neil T. Bendle - Personal Name; Philip E. Pfeifer - Personal Name; David J. Reibstein - Personal Name;

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My Library 658.83 Far m

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Series Title: -
Call Number: 658.83 Far m
Publisher: Upper Saddle River, New Jersey : Wharton School Publishing., 2006
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Language: English
ISBN/ISSN: 0131873709
Classification: 658.83
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