APA Style
Clow, K, E., Baack, D. (2007).
Integrated Advertising, Promotion, and Marketing Comunications (3rd ed).
America:
Pearson Education.
MLA Style
Clow, Kenneth, E.., Baack, Donald.
"Integrated Advertising, Promotion, and Marketing Comunications".
3rd ed
America:
Pearson Education,
2007.
Text.