APA Style
Lovelock, C., Wirtz, J. (2011).
Services Marketing: People, Technology, Strategy (7th ed.).
Upper Sadle River, New Jersey:
Pearson.
MLA Style
Lovelock, Chrisopher., Wirtz, Jochen.
"Services Marketing: People, Technology, Strategy".
7th ed.
Upper Sadle River, New Jersey:
Pearson,
2011.
Text.