Gaya APA

Bearden, W, O. et al (2011). Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (3rd ed.). Califonia, Los Angeles: SAGE.

Gaya MLA

Bearden, William, O.. et al. "Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research". 3rd ed. Califonia, Los Angeles: SAGE, 2011. Text.