Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

William O. Bearden - Personal Name; Richard G. Netemeyer - Personal Name; Kelly L. Haws - Personal Name;

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My Library R 658.83 Bea h 3rd ed. C.1

NIS8841

Available but not for loan - No Loan

My Library R 658.83 Bea h 3rd ed. C.2

NIS8842

Available but not for loan - No Loan

Detail Information

Series Title: -
Call Number: R 658.83 Bea h 3rd ed. C.1
Publisher: Califonia, Los Angeles : SAGE., 2011
Collation: -
Language: English
ISBN/ISSN: 9781412980180
Classification: 658.83
Content Type: -
Media Type: -
Carrier Type: -
Edition: 3rd ed.
Subject(s): Marketing research
Consumer behavior-research
Specific Detail Info: -
Statement of Responsibility: -

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